connotative meaning..

connotative..

1.an act or instance of connoting.
2.the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning: A possible connotation of “home” is “a place of warmth, comfort, and affection.” Compare denotation (def. 1).
3.Logic. the set of attributes constituting the meaning of a term and thus determining the range of objects to which that term may be applied; comprehension; intension.

taken from here